Tuesday, July 29, 2008

Your "Relationship" With Running

You are in a relationship with running. . . A love/hate relationship.
Running kicks you out of a warm cozy bed and in to a cold hard world.
Running calls you at all hours of the night.
Running gets you up a the crack of dawn.
It keeps you at practice, long after play has left the building.
Everyday with running is a question of your commitment.
Running is not afraid to ask.
Yes my friend, it is a complex and torrid afraid.
It is a constant balance; a balance between joy and pain; work and play.
Balance between love and hate.
Everything we do is geared towards tipping the balance. . .


If you have not caught one on TV yet, New Balance has a ad campaign geared towards runners. If you like to run, you will fully appreciate these great new commercials. They are all based on your "relationship" with running. They are cleverly written, and cut to the core of why many of us lace up our running shoes each day. Above is the narration from their "Anthem" commercial. To view them all online, visit the New Balance website.

1 comment:

  1. Anonymous1:58 PM

    i had an affair with a box of donuts at lunch

    ReplyDelete